ABOUT PROUD

PROUD R&D CENTER

proud r&d center

PROUD R&D CENTER

proud r&d center

PROUD RESEARCH AND DEVELOPMENT CENTER

The Research and Development Center, operated by Proud Real Estate Public Company Limited, is dedicated to exploring and integrating knowledge from various disciplines to create the finest residential developments and lifestyle solutions. Our focus lies in meeting diverse needs through innovative space design, exceptional services, and groundbreaking innovations. Collaborating with research institutions, agencies, and organizations, we strive to deliver a life of lasting well-being for everyone.

living insight

living insight

living insight

LIVING INSIGHT

Every life within a home interconnected in balance. Guided by the "ALL IS WELL" philosophy, Proud Real Estate designs spaces and living solutions that cater to every need—whether for urban dwellers, the younger generation, seniors, communities, or the environment. We aim to create lasting value and worth for all Proud’s residents and property owners, including urban condominiums, beachfront retreats, and ultra-luxury residences.

design and construction

design and construction

design and construction

DESIGN AND CONSTRUCTION

Every space is meticulously designed through a comprehensive thought process to meet functional, emotional and long-term living solutions. We blend traditional and modern knowledge seamlessly, such as Breathing Buildings, structures that promote natural ventilation. Biological Design, layouts inspired by the timeless concepts of Thai architecture, natural elements and greenery are integrated into living space. Flexible Corridor, innovative features, adaptable condominium balconies. Sensory materials are carefully selected to stimulate and enrich the living experience. These thoughtful integrations represent the perfect harmony of modern and sustainable design.

innovation

innovation

innovation

INNOVATION

To deliver the best living solution, Proud Real Estate carefully selects technologies and innovations to enhance the residential development process. Examples include utilizing artificial intelligence (AI) for personalized interior design and decoration, allowing customers to customize their spaces within less than three minutes, and implementing safety technologies tailored for elderly care. Additionally, we select materials for well-being, integrating systems for air quality, to create healthier and more sustainable living environments.

organization

organization

organization

ORGANIZATION

We gather and integrate knowledge from diverse fields while collaborating with global organizations such as the Global Wellness Institute (GWI), Fitwel, LEED. These efforts drive the continuous development of Proud Real Estate’s research and development center, organization, and employees. We are enhancing our capabilities to deliver high-quality residences, exceptional services, and outstanding living experience, all aimed at fostering sustainable life.