Mr. Pasu Liptapanlop, Executive Director of Proud Real Estate Public Company Limited (PROUD), revealed that the company experienced continuous growth in Q2 2024, supported by increased demand for housing from international clients. The company’s ongoing projects are receiving strong responses from both Thai and international real demand clients, including those from Europe and Asia. Notable projects include VEHHA Hua Hin, with 57% of sales achieved (1,306 million baht), ROMM Convent, with 58% of sales achieved (2,401 million baht), VI Ari, with 34% of sales achieved (164 million baht), and NUE District R9, with 96% of sales achieved (6,350 million baht).

Additionally, the Nue Cross Khu Khot Station project, a low-rise condominium in a prime location on Lam Luk Ka Road, has already transferred over 80% of ownership, ahead of schedule. This allows the company to repay a 1,340 million baht loan from financial institutions earlier than planned, and it is expected to complete and deliver the project by the end of 2024.

“In a market where overall real estate activity is slowing and buyer borrowing capacity is decreasing, with loan rejection rates as high as 60-70%, the company still achieves good sales performance with a loan rejection rate of only 26%. Demand from international clients for luxury residences has increased, especially from Russia, Europe, America, China, Taiwan, and Myanmar, which has led to growth in sales and transfers from international clients,” said Mr. Passu.

The company is set to proceed with its plans after listing on the Stock Exchange of Thailand (SET), preparing to adjust its marketing strategy to align with current real estate market conditions. This will target both Thai and international high-end clients while developing the organization in accordance with ESG guidelines, aiming for sustainability. PROUD targets reducing carbon emissions and greenhouse gases, being socially and environmentally responsible, and becoming a component of the Thai ESG fund, offering a new investment choice for investors. Currently, investors in the Thai ESG fund enjoy tax benefits of up to 30% of their annual income or up to 300,000 baht. This builds investor confidence and ensures ongoing business growth. For the first half of 2024, the company reported total revenue of 1,784 million baht and a net profit of 89 million baht.